The Love List at TechStyleNYC

The Love List made its way to NYFW at the TechStyle Event. I partnered with SkinnyGirl Sparklers (Bethenny Frankel) and participated in the first #SkinnyGirlChats Twitter Q&A! I was nervous but it was a lot of fun! I was the only Canadian, only author and only one with a delicious treats (Thanks Ali of What’s Bakin’ NYC)

I got to meet and greet media and fashionistas who braved the cold and hung out inside – especially for a cupcake (or two). The fabulous decor was provided by Quick Candles and the roses from my friends at Ode a la Rose.

Thank you everyone – especially SkinnyGirl and Janine Just Inc – I had an amazing time!


ps: No pictures of the lamb burger I inhaled at the Breslin (Ace Hotel) post TechStyle though. It was too yummy to take a picture (and I was starving).

NYFW 2015

My first NYFW I attended was coordinated by Amconyc at the Gansevoort Park Hotel was interesting. I didn’t expect to wait as long as we did for the show to start, but apparently fashion shows rarely start on time. After the show, we dashed off for a cupcake run for Tech Style. I was too lazy to change my Beautulleful skirt so I put on my toque and runners and away we went.


5 Minutes 5 Questions: Alex DiMaggio

I feel like it’s been a while since my last interview. Off to NYC next week and I can’t wait to see Alex DiMaggio from What’s Bakin’ NYC.  I ordered special cupcakes and I can’t wait to hand deliver them to three companies next Friday! I’ll post pictures of the final product next week. But In the meantime, here is 5 minute/5 questions with the talented and sweet baker, Alex DiMaggio:

1) How long have you lived in New York?

I’m a native New Yorker born & raised, which I like to say kind of makes me a unicorn in this global city!

2) When did you start baking? 

When I was 12, my mom and I took a cake decorating class at a local chocolate shop just to do something fun together. From there, it became a hobby and creative outlet of mine that friends always encouraged me to pursue. In 2012, I got the opportunity to live in Brazil, where I was so inspired by the amazing sense of happiness, optimism and wonder that the Brazilian people inherently posses. It was one of my favorite things about the experience, and something I vowed to take with me. So when I returned to NY with Brazilian optimism fresh in my heart, I decided to take a leap! I’ve been so lucky to have lots of support from amazing family, friends and of course Instagram followers!

3) What is your favourite cupcake/cake flavour and why? 

My favorite flavor would definitely have to be my “Viva Brazil” variety. It, of course, is inspired by my time there and is just irresistible. Besides that, I don’t think there’s anything “vanilla” about French Vanilla!

4) What is your advice for new bakers thinking about starting their own business? 

Don’t be afraid to start small! Sure, it can get overwhelming at times, but when you get to share in the happy celebrations and milestones of others, it’s all worth it!

5) What are the top three characteristics on your Love List (characteristics or qualities you are looking for in a potential mate or your current mate)?

You know, it’s funny how your priorities change as you get older! Being a single woman in NYC these days can be brutal, but what’s really important to me now is a great sense of humor, good manners and honesty! And if he’s got an English accent, he gets bonus points!

Don’t forget to ‘Like’ Alex on Facebook and follow her on Twitter & Instagram @whatsbakinnyc