5 Minutes 5 Questions: Heck Yeah Party Shop

What does 200 felt hearts from Etsy have to do with The Love List?  You’ll soon find out in Dec! For now, check out this interview I did with Lynsey, the owner of the fabulous Heck Yeah Party Shop where you can get everything from cake toppers to balloons. I really love Etsy for bringing artisans together; it’s like visiting a craft fair whenever you want.

Here is 5 minutes/5 questions with the friendly, crafty and sweet Lynsey Stewart:

1) How long have you lived in Toronto?

I was born and raised in Toronto, leaving only for short periods to attend University in Halifax and then a little later in life when I moved just outside of Whistler in BC. I loved both locations but, for me, Toronto is home. And where my family and friends are!

2) When did you decide to start up your Etsy party shop?

I’ve always been a creative and independent person. I began a career as an Event Coordinator to fulfill my creative side but found it was missing something. I started curating and creating my own products, inspired by items I felt were missing from the market place. Etsy was the perfect location to start my online shop as fees for sellers are minimal and the marketplace concept makes it incredibly easy for customers to find the items they are looking for.

3) What has been your most unique custom order/ custom request?

I was recently asked to assist a fellow Event Coordinator in New York State. She was planning a big Halloween bash for children whose parent(s) were incarcerated. In the past I have felt conflicted over my career path, often thinking what I do is frivolous, but having the opportunity to donate items that may have brought a little joy to children who truly deserve it, was an amazing opportunity.

4) What is your advice for new artists on how to make a successful online shop?

Diversify the products you offer but don’t loose track of your overall goal. It’s natural to adjust from your initial business plan or grow your business with new and different products but it’s really easy to get caught up in it. Ending up with items that may not make sense in the same store can affect your business and confuse your shoppers, especially in an Etsy shop where all of your items are listed together in a basic store layout.

5) What are the top three characteristics on your Love List (characteristics or qualities you are looking for in a potential mate or your current mate)?

The top three things I look for in a mate are sense of humor and adventure, a caring nature, and patience.

ELENA:)

5 Minutes 5 Questions: Max Schiano

Instagram is great for discovering talents. Max Schiano is no exception. I’ve been following his IG feed (NewYorkCityVibe) for a while and so it was only a matter of time that I actually got to work with him in NYC. Can’t wait to share what’s in store with everyone. Here is 5 minutes/5 questions with director/editor extraordinaire Max Schiano:

1) How long have you lived in New York?

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I’ve lived in Manhattan for 7 years now.

2) Where is your favorite location to shoot in NY?

My favorite location to shoot in NYC is probably the east village/lower east side area. So many characters and interesting nooks and crannies. Also, it’s still feels like classic New York there with so many different walks of life.

3) If your life was a movie, what would it be and why?

If life was a movie it would definitely be a comedy, the most things that we remember in life is when we’re smiling or laughing!

4) What is your advice for new directors on how to make connections in the industry?

My advice for new directors in the industry is to open to all kinds of work. Most of the time you are so set on what you want to do but you never know that things outside that circle might be more enriching to your career and your happiness. Also, learning to say no and be selective as you begin to get more success- it’s always important to understand how much of an asset you are!

5) What are the top three characteristics on your Love List (characteristics or qualities you are looking for in a potential mate or your current mate)?

My top 3 characteristics in my love list are pretty simple. Number 1 has to have strong family values. I’m very close with my family and this is very important to me. Number 2 I look for someone who will essentially also be my best friend. It’s so important to have a lot of fun hanging out and have that bond beyond love/sex. Number 3 is a voice. I look for someone that has a strong personality and speaks up about what they believe. I think a women that is tough and independent while also appreciating a shared life is very attractive and my perfect mental partner. I like to share and it’s a turn off to be in a relationship where one of the people is always first, especially myself.

Don’t forget to follow Max on Instagram and Twitter with the handle NewYorkCityVibe!

ELENA:)

5 Minutes 5 Questions: Alex DiMaggio

I feel like it’s been a while since my last interview. Off to NYC next week and I can’t wait to see Alex DiMaggio from What’s Bakin’ NYC.  I ordered special cupcakes and I can’t wait to hand deliver them to three companies next Friday! I’ll post pictures of the final product next week. But In the meantime, here is 5 minute/5 questions with the talented and sweet baker, Alex DiMaggio:

1) How long have you lived in New York?

I’m a native New Yorker born & raised, which I like to say kind of makes me a unicorn in this global city!

2) When did you start baking? 

When I was 12, my mom and I took a cake decorating class at a local chocolate shop just to do something fun together. From there, it became a hobby and creative outlet of mine that friends always encouraged me to pursue. In 2012, I got the opportunity to live in Brazil, where I was so inspired by the amazing sense of happiness, optimism and wonder that the Brazilian people inherently posses. It was one of my favorite things about the experience, and something I vowed to take with me. So when I returned to NY with Brazilian optimism fresh in my heart, I decided to take a leap! I’ve been so lucky to have lots of support from amazing family, friends and of course Instagram followers!

3) What is your favourite cupcake/cake flavour and why? 

My favorite flavor would definitely have to be my “Viva Brazil” variety. It, of course, is inspired by my time there and is just irresistible. Besides that, I don’t think there’s anything “vanilla” about French Vanilla!

4) What is your advice for new bakers thinking about starting their own business? 

Don’t be afraid to start small! Sure, it can get overwhelming at times, but when you get to share in the happy celebrations and milestones of others, it’s all worth it!

5) What are the top three characteristics on your Love List (characteristics or qualities you are looking for in a potential mate or your current mate)?

You know, it’s funny how your priorities change as you get older! Being a single woman in NYC these days can be brutal, but what’s really important to me now is a great sense of humor, good manners and honesty! And if he’s got an English accent, he gets bonus points!

Don’t forget to ‘Like’ Alex on Facebook and follow her on Twitter & Instagram @whatsbakinnyc

ELENA:)