5 Minutes 5 Questions: Alex DiMaggio

I feel like it’s been a while since my last interview. Off to NYC next week and I can’t wait to see Alex DiMaggio from What’s Bakin’ NYC.  I ordered special cupcakes and I can’t wait to hand deliver them to three companies next Friday! I’ll post pictures of the final product next week. But In the meantime, here is 5 minute/5 questions with the talented and sweet baker, Alex DiMaggio:

1) How long have you lived in New York?

I’m a native New Yorker born & raised, which I like to say kind of makes me a unicorn in this global city!

2) When did you start baking? 

When I was 12, my mom and I took a cake decorating class at a local chocolate shop just to do something fun together. From there, it became a hobby and creative outlet of mine that friends always encouraged me to pursue. In 2012, I got the opportunity to live in Brazil, where I was so inspired by the amazing sense of happiness, optimism and wonder that the Brazilian people inherently posses. It was one of my favorite things about the experience, and something I vowed to take with me. So when I returned to NY with Brazilian optimism fresh in my heart, I decided to take a leap! I’ve been so lucky to have lots of support from amazing family, friends and of course Instagram followers!

3) What is your favourite cupcake/cake flavour and why? 

My favorite flavor would definitely have to be my “Viva Brazil” variety. It, of course, is inspired by my time there and is just irresistible. Besides that, I don’t think there’s anything “vanilla” about French Vanilla!

4) What is your advice for new bakers thinking about starting their own business? 

Don’t be afraid to start small! Sure, it can get overwhelming at times, but when you get to share in the happy celebrations and milestones of others, it’s all worth it!

5) What are the top three characteristics on your Love List (characteristics or qualities you are looking for in a potential mate or your current mate)?

You know, it’s funny how your priorities change as you get older! Being a single woman in NYC these days can be brutal, but what’s really important to me now is a great sense of humor, good manners and honesty! And if he’s got an English accent, he gets bonus points!

Don’t forget to ‘Like’ Alex on Facebook and follow her on Twitter & Instagram @whatsbakinnyc

ELENA:)

Sophie’s Closet Review

I have to admit – I only found out about Sophie’s Closet through Instagram when designer, Kenneth Jay Lane gave a shout out to the online store.  I clicked on the handle and I was hooked like a magpie to a shiny piece of metal. Sophie’s Closet is an online mecca for rare, vintage (read: Chanel, Dior, YSL!) and contemporary jewlery from both established and up-and-coming designers.

Not only is Sophie’s Closet a great shop (I just purchased the last Joanna Laura Constantine Gold Double Leaf ring), but I feel like founder, Sophie Katirai could be my friend.  We have so many similarities! – Huge love of jewelry/accessories, MBA grads, and have both travelled a fair bit (yet – I can’t say that I’ve lived in 6 countries).

I really wish that I was able to visit showroom when I was in Dubai (which seems like ages ago). But I guess that means I need to plan another trip!

Check out Sophie’s Closet on Twitter/Instagram: Sophiescloset and don’t forget to ‘Like’ Sophie’s page on Facebook too!

ELENA:)

Panty by Post Review

I love mail. All sorts. Magazines. Greeting cards. Flyers. Even the occasional bill.

Panty by Post is a subscription service which sends you a pretty panty in the mail. Yay! FYI: these aren’t your average $5 for $25 Victoria Secret finds either – Panty by Post features brands like Blush and Hanky Panky.

Out of all the subscription services – this has to be the most novel. And it’s not just for ladies – guys can get their underwear too.

Receive $15 off a 3,6,12 month subscription with the promo code:IMNEW15

Don’t forget to follow them on twitter: pantybypost and instagram: pantybypostca and ‘Like’ them on Facebook!

ELENA:)

Dolch Designs aka IMPAPER.CO

There is a definite theme emerging on my blog right now….art. Coming up in the next few weeks, I’ll be showcasing some great artists (emerging and established) and I can’t wait (there is something that makes me smile about great design)! Plus, it will give you the excuse to exchange those tacky office prints (or dated Children’s artwork)  for something modern and inspirational.

Dolch Designs is a company created by two current university students specializing in typography and graphic art prints. First of all, they are in school. I know I wasn’t running my own business while studying – I was folding jeans at the Gap.

And second – it’s great art. Sure you can get something massed produced  at your local Chapters or IKEA, but it’s always nice to know that you are purchasing something unique/limited (custom orders are available). As an aside – you get the prints in the mail (I love getting mail!) which is always a nice treat.

Here is a promo code so you can get 20% off your entire purchase: elenam

Don’t forget to follow Dolch Designs on twitter/instagram: @DolchDesigns and ‘Like’ them on Facebook too!

ELENA:)

Fatty Sundays Review

Buyer beware! These are no ordinary pretzel snacks!

Fatty Sundays are scrumptious, delicious chocolate dipped pretzels created by two lovely sisters from Brooklyn (Ali and Lauren).

Great name aside – Fatty Sundays are flavourful, fun and are the perfect marriage between salty and sweet treats.

PS: There are so many great flavours to choose from but my vote is for the smooth mint!

Here is a 15% discount code (FS15XEM) for your next order (good until Oct 1, 2014). Yay!

Don’t forget to add them on twitter and instagram: @fattysundays and of course, ‘Like’ them on Facebook.

ELENA:)

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