Little did I know my original roundup on some sustainable fashion brands would have a few PR groups reaching out and wanting an update on the story. Managed to create a whole new piece. Click here to read all about the brands and their ethos.
ELENA:)
This piece came together quite quickly. I think started to see a similar theme of ‘Deadstock’ coming up in either my IG feed of just random companies that I would google. Read it on BELLA here.
ELENA:)
As September approaches, there is a faint smell of new stationary and new clothes that fills the fall air and warms my heart. I love fashion, so I can shop at any time and that’s what I plan to do this weekend in NYC (if i can survive the heat!).
New York is known as a one of the greatest fashion cities in the world, and as people consume over 80 billion pieces of clothing each year; the clothing industry is one of the world’s biggest polluters.
Did you know that it can take over 700 gallons of water to make one cotton T-shirt? That’s a crazy amount of water just to make one t-shirt.
I’m partial to my super soft T-shirts that have been worn in myself. They are great to sleep in and they always fit just right. You can get the same, soft appeal from a thrifted shirt (at the fraction of the price too).
The campaign #IGIVEASHIRT, Value Village challenges 1 million people to choose a thrifted T-shirt over a new one to save over a 1,000 Olympic Sized Swimming Pools worth of water!
That’s huge! To help spread awareness of the cause, you can join me at the Vancouver Aquarium for an art installation on August 17 and show that you give a sh!rt about your clothing footprint.
Check out this video of the installation.
ELENA:)