NYC Trip

This was my fifth time this year to head over to NYC. And i definitely had fun but full schedule. I checked into the lovely Ace Hotel  and for all the places I have stayed this year, I would actually stay there again. Great Flatiron area, Stumptown coffee and the Breslin. Although I was unable to eat at the Breslin (it’s definitely on my list for a future – that actually is one criticism I have for they Ace – they need to have tables for people staying in the hotel!).

I managed to check a few holiday parties including one for the Centre for Social Innovation NYC and BellaNYC Magazine. Also some great new restaurants including Rosemary’s (where I had brunch with the funny,talented and sweet Alex of What’s Bakin’ NYC) and Chalk point Kitchen which was the most vegetable filled meal I have EVER had in NY. And it wasn’t the normal lame veggies either. I would definitely make sure to put them back on the list for a revisit.

ELENA:)

5 Minutes 5 Questions: Heck Yeah Party Shop

What does 200 felt hearts from Etsy have to do with The Love List?  You’ll soon find out in Dec! For now, check out this interview I did with Lynsey, the owner of the fabulous Heck Yeah Party Shop where you can get everything from cake toppers to balloons. I really love Etsy for bringing artisans together; it’s like visiting a craft fair whenever you want.

Here is 5 minutes/5 questions with the friendly, crafty and sweet Lynsey Stewart:

1) How long have you lived in Toronto?

I was born and raised in Toronto, leaving only for short periods to attend University in Halifax and then a little later in life when I moved just outside of Whistler in BC. I loved both locations but, for me, Toronto is home. And where my family and friends are!

2) When did you decide to start up your Etsy party shop?

I’ve always been a creative and independent person. I began a career as an Event Coordinator to fulfill my creative side but found it was missing something. I started curating and creating my own products, inspired by items I felt were missing from the market place. Etsy was the perfect location to start my online shop as fees for sellers are minimal and the marketplace concept makes it incredibly easy for customers to find the items they are looking for.

3) What has been your most unique custom order/ custom request?

I was recently asked to assist a fellow Event Coordinator in New York State. She was planning a big Halloween bash for children whose parent(s) were incarcerated. In the past I have felt conflicted over my career path, often thinking what I do is frivolous, but having the opportunity to donate items that may have brought a little joy to children who truly deserve it, was an amazing opportunity.

4) What is your advice for new artists on how to make a successful online shop?

Diversify the products you offer but don’t loose track of your overall goal. It’s natural to adjust from your initial business plan or grow your business with new and different products but it’s really easy to get caught up in it. Ending up with items that may not make sense in the same store can affect your business and confuse your shoppers, especially in an Etsy shop where all of your items are listed together in a basic store layout.

5) What are the top three characteristics on your Love List (characteristics or qualities you are looking for in a potential mate or your current mate)?

The top three things I look for in a mate are sense of humor and adventure, a caring nature, and patience.

ELENA:)

5 Minutes 5 Questions: Alex DiMaggio

I feel like it’s been a while since my last interview. Off to NYC next week and I can’t wait to see Alex DiMaggio from What’s Bakin’ NYC.  I ordered special cupcakes and I can’t wait to hand deliver them to three companies next Friday! I’ll post pictures of the final product next week. But In the meantime, here is 5 minute/5 questions with the talented and sweet baker, Alex DiMaggio:

1) How long have you lived in New York?

I’m a native New Yorker born & raised, which I like to say kind of makes me a unicorn in this global city!

2) When did you start baking? 

When I was 12, my mom and I took a cake decorating class at a local chocolate shop just to do something fun together. From there, it became a hobby and creative outlet of mine that friends always encouraged me to pursue. In 2012, I got the opportunity to live in Brazil, where I was so inspired by the amazing sense of happiness, optimism and wonder that the Brazilian people inherently posses. It was one of my favorite things about the experience, and something I vowed to take with me. So when I returned to NY with Brazilian optimism fresh in my heart, I decided to take a leap! I’ve been so lucky to have lots of support from amazing family, friends and of course Instagram followers!

3) What is your favourite cupcake/cake flavour and why? 

My favorite flavor would definitely have to be my “Viva Brazil” variety. It, of course, is inspired by my time there and is just irresistible. Besides that, I don’t think there’s anything “vanilla” about French Vanilla!

4) What is your advice for new bakers thinking about starting their own business? 

Don’t be afraid to start small! Sure, it can get overwhelming at times, but when you get to share in the happy celebrations and milestones of others, it’s all worth it!

5) What are the top three characteristics on your Love List (characteristics or qualities you are looking for in a potential mate or your current mate)?

You know, it’s funny how your priorities change as you get older! Being a single woman in NYC these days can be brutal, but what’s really important to me now is a great sense of humor, good manners and honesty! And if he’s got an English accent, he gets bonus points!

Don’t forget to ‘Like’ Alex on Facebook and follow her on Twitter & Instagram @whatsbakinnyc

ELENA:)

Metro UK Feature with Flytographer

When you read this – you may wonder if in fact I am currently using my fabulous Flytographer photos for an online dating profile – I am not 🙂 But that doesn’t mean it isn’t a great idea.

I think it’s funny that I talk about Paris in the article – but these pictures are from New York. Details…

This is from the Life & Style report in the Metro UK for September 4, 2014

How a hot shot can help snap up a date 

Author Elena Murzello talks to Ashley Pearson about boosting her profile with a pro-shot portfolio

Everyone knows you have to look good in an online dating profile. Using a professional snapper and hiring a witty writer to pen your blurb is becoming the norm but no longer content with standing against a white background, singles are hiring photographers to capture them in glam settings in order to attract a lover.

While holiday snaps are nothing new- as Kate Taylor, relationship expert for match.com says “People in summery, exotic photographs are seen as more attractive, sociable and healthier than the same people in wintery shots” – the chances of you capturing the perfect holiday selfie are slim. But hire a pro and you get all the extra pizzazz (and airbrushing) of a professional and capture the adventurous globetrotter vibe as well.

Think stylish shots of sporty looking accountants skiing down mountains, glam PR girls climbing out yellow cabs in teetering heels, curvy divorcees lying on immaculate white sandy beaches and good looking hipsters hiking Kilimanjaro.

No wonder companies like Flytographer are in demand. It’s a service providing professional – quality holiday photos worldwide thanks to a network os skilled snappers, many of who shoot for likes of Vogue and Vanity Fair.

Elena Murzello, dating expert and author of The Love List: A Guide to Getting who you want, is a client. “Having a profile photo that stands out is vital,” she says. “First impressions are key and it’s the difference between a swipe or a second look.”

“Travelling solo to Paris, I booked Flytographer to capture me on the Pont des Arts bridge and at the Louvre. There’s only so much detail and personality a random selfie can portray. I loved the results – my online interest increased exponentially.”

Flytographer founder Nicole Smith is surprised by this new market but couldn’t be happier. “I set up the company so that people on holiday would go home with great photographic memories,” she says. “If clients are using them as a way to find true love after they get home, it’s a bonus.”

ELENA:)

1 … 8 9 10 11 12 13 14 … 22