NY (July 6-10)

 

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I realize that this is SO late and since I will be back to NY next week this seems kind of silly to update you on the my meanderings. I rather just show you in photos what I was up to, but since I hardly Instagrammed as I was so busy – here is a quick run down.

Wednesday – Checked into the Renwick, which is clearly becoming my home away from home. If you remembered, I stayed here last December and I wrote about it for RESIDENT magazine. I got to stay in a beautiful suite that had a great living space. So pretty.

Thursday – Meetings at Hearst with Cosmo and O Magazine. Here is a quick story on how I scored an umbrella that saved my well-thought out outfit (I was on the hunt for a week before developing the perfect outfit driving a few friends crazy). I was on route from Columbus circle to Hearst when it started to pour, I ducked into a building alcove and I approached two guys, one was carrying an umbrella. I asked them if i could buy their umbrella for $25, and the guy said, “This is a $35-45 umbrella and I really like it.” I thanked them  and spotted two ladies walking down the street. I ducked under one of their umbrellas and I said, “Lets keep walking, I need to tell you a story… I wrote this book… I have a big meeting… Clearly I’m not prepared.” By the end of the block the lady gave me her umbrella. SO FANTASTIC.

When I got to Hearst I realized that I did not have my ID. Again the security guard came through after I went into my soliloquy of who I was and why I was there.

Friday – Two morning meetings. It’s always great to put the face to the name. And lunch and dinner catch ups.

Saturday – I did a lot more catch up with old friends.

Sunday – I went to a TechStyle NYC event in a cool townhouse where I was introduced to a few brands like Heisel. They are company using new technologies to create clothing. I was given reflective thread and I still am deciding on what I can use it to decorate.

After a whirlwind time in NY, I went back home for 4 days and prepared for a conference in San Diego….

ELENA:)

 

 

The Trend’N Female Step by Step Braid Video and Article

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Back at the end of April, I collaborated with 3 online publications including BELLA LA, BELLA NY and The Trend’N Female Magazine to trial Victoria Taylor Hair Extensions and create the perfect summer braid.

One early Sunday, EIC, Nicola of TTFMag  filmed a step by step video with the help of hair stylist/MUA Bianca Bruno and Meech (trusty camera guy). Check out the video here.

In conjunction with the video, a written article was posted as well. Read it here.

I had so much fun with this collaboration and I can’t wait for another!

ELENA:)

 

Photo shoot with Joey Armstrong

To end off the summer, I wanted to do a photo shoot incorporating all the products I have blogged about this summer for pure fun. Why not? I enlisted Joey Armstrong – a fabulous lifestyle photographer here in Vancouver (along with her awesome assistant Alison Page – who is a photographer herself) who helped me create a wonderful photo shoot that was placed products organically and featured yours truly. I think that the pictures turned out wonderfully and its always cool to see how different photographers work their magic and really get you to shine. Thanks Joey, Alison and Diana (makeup artist) for the fun shoot and fabulous pics!

ELENA:)